Meet our team
Pronouns: He/ Him/ His
Title: Chief Product and Technology Officer
Joined Crisis Text Line: February 2022
Falk is passionate about humanizing digital experiences. He is a neo-generalist leader with a unique background of technical knowledge, business acumen, and marketing expertise in emerging technologies and trends. With more than 30 years of enterprise experience, Falk is accountable for developing and driving the global product vision and strategy, including the engineering of software and technology. Falk is also responsible for information security, privacy, and a more extensive data strategy.
Prior to this role, he served as Commure’s Chief Product Officer and was responsible for driving the technology vision and leading efforts to build and innovate world-class products that provide a new foundation for today’s healthcare providers and payers. Prior to joining Commure, he was the Global Head of Solutions Consulting at Adobe, responsible for defining solutions that supported $7 billion in annual revenue. Prior to that, he was VP of Salesforce’s Platform Division responsible for the development and product management of the Marketing Cloud Platform, Salesforce’s foundation of their $3 billion marketing cloud business. In addition, Falk led various leadership roles at Microsoft Corporation.
Falk earned his M.S. in Computer Science, M.S. in Mathematics, and M.S. in Physics from New York University.