Crisis Text Line x NIKE, Inc.

Crisis Text Line and NIKE, Inc. are teaming up to expand access to mental health support.

To start, we’re excited to share the opportunity for NIKE, Inc. employees to become Crisis Counselors in the U.S.  We aim to widen the mental health conversation and remove the stigma around asking for help.


If you’d like to volunteer as a Crisis Counselor, please click on ‘Get Started’ below and share your NIKE, Inc. email address. Be sure to indicate in the application that you work for NIKE, Inc. 

We’ll then reach out with information to start your application. 

For any questions about volunteering, please email

About Our Supervisors

Supervisors provide real-time support on our Platform 24/7—a paid professional is watching every conversation, supporting our Crisis Counselors as they serve people in crisis. Our Supervisors are qualified and empathetic Crisis Text Line staff members with expertise in crisis intervention. Through this collaborative approach, Supervisors oversee conversation quality, provide Crisis Counselors with security and stability, serve as the liaison to emergency and child protection services, and instill positivity to ensure texters receive the highest level of care.

About Our Coaches

Our Coaches support Crisis Counselors off the platform. They’ll guide you through training and be your point-person for all things Crisis Text Line. Your Coach gives feedback on conversations and can answer questions about the volunteer commitment. Expect them to communicate in a warm, thoughtful, and supportive way throughout your lifecycle here.

What does a Crisis Counselor do?

Crisis Text Line is the free, 24/7 text line for people in crisis in the United States. The service is powered by volunteer Crisis Counselors who work remotely—anywhere with a computer and secure internet connection works.

Crisis Counselors answer texts from people in crisis, bringing them from a hot moment to a cool calm through active listening, collaborative problem solving, and safety planning. 

I volunteer for Crisis Text Line because practicing empathy and reflective listening makes me a better friend, partner, and employee.

How do I become a Crisis Counselor?

This all begins with training. In 30 hours, you’ll walk away knowing reflective listening, collaborative problem solving, and crisis management. (These are skills that will help in your personal relationships too!)

You can train from anywhere—in your PJs, in a coffee shop, wherever—and our Crisis Counselors highlight this intervention training on their resumes when applying to grad school or building out their LinkedIn profiles.

Time commitment & Hours

Crisis Counselors commit to volunteering 4 hours per week until 200 hours are reached. Ideally, we expect you to fulfill your commitment within one year. Before you begin as a Crisis Counselor, you’ll also complete a training period to give you all of the expertise you need to successfully and empathetically navigate crisis intervention.

In addition to helping texters in crisis, this is an opportunity to hone your skills in communication, counseling, and intervention. But most of all, you’ll feel supported. This is a community. We are a big awesome family.

The Process:

To apply, applicants must be 18 or older and have a US Social Security Number. You must also submit 2 references. To volunteer, Crisis Counselors must have access to reliable Internet access and a personal computer.

Step 1: Complete the 30-minute Crisis Counselor application and consent to a background check. 

Step 2: Sign up for a training cohort. Complete the 30-hour web-based crisis counseling and intervention training.

Step 3: Take your first counseling shift and start changing lives!

Being a Crisis Counselor teaches me so much around believing in hope, trusting the process, and deepening compassion — for others and for myself.
In a crisis?

Text HOME to 741741 to connect with a Crisis Counselor

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