Corporate Partnerships
Corporate partnerships
Join Crisis Text Line’s Global Movement to Transform Mental Health Access.
Save Lives With Us Today.
More than 1 billion people are living with mental health disorders worldwide.
Suicide is the second leading cause of death for young people in the United States.
70% of people globally who need mental health care don’t actually receive it.
We believe that transforming the mental health landscape requires more than partnership; it demands the activation of people, platforms, and purpose towards the mission of advancing mental health access, equity, and innovation. Alongside our best-in-class corporate partners, Crisis Text Line is committed to growing a global network dedicated to creating an empathetic world where no one feels alone.
Together, we’re building a global movement that transcends traditional giving—where companies activate their people, platforms, and purpose to drive measurable impact on community well-being.
Partner Impact Stories #
Our leading corporate partners show what’s possible with effective collaboration and a desire to transform mental health. Every story below represents not just a corporate initiative, but a proof point in a larger effort to showcase the many ways partnerships impact our vision to expand mental health support and equity. Collectively, we can achieve measurable change.
The UBS Optimus Foundation is fueling the growth of Crisis Text Line’s volunteer community, ensuring more people in distress can connect to compassionate, 24/7 mental health support.
Through this partnership, UBS is helping scale Crisis Text Line’s volunteer recruitment, training, and retention efforts—expanding our capacity to meet increasing mental health needs across the United States. By investing in the infrastructure behind our thriving volunteer network, UBS is empowering thousands of trained volunteers to deliver high-quality, text-based support, one conversation at a time.
Together, UBS and Crisis Text Line are building a stronger, more resilient ecosystem of care for those who need it the most.
American Eagle is championing youth mental health through its partnership with Crisis Text Line, empowering young people to access care and advocate for change. As a sponsor of Crisis Text Line’s Historically Black Colleges and Universities (HBCUs) Mental Health Program, American Eagle has enabled the creation of individualized, co-branded text lines across six HBCUs, ensuring students can reach out for support in moments of need.
In addition, American Eagle sponsored Crisis Text Line's Youth Mental Health Advocacy Day in Washington, D.C. in both 2025 and 2026, where youth leaders and staff met with lawmakers to champion the Improving Mental Health Access for Students Act. This critical legislation would require student IDs to feature 988, Crisis Text Line's 741741 number, and a local campus resource.
TikTok takes a proactive approach to digital well-being by embedding mental health support directly into its platform. The prompt "Text TIKTOK to 741741” is featured across reporting tools and in-app support resources, connecting people to care when they need it most.
TikTok also integrates Crisis Text Line’s expert guidance into its Safety Center, providing thoughtful content for its community. The platform remains committed to fostering a safer online world through creator workshops and educational initiatives.
Nike is leading the conversation around mental health and resilience through the power of sport and storytelling. In collaboration with Crisis Text Line, Nike launched a podcast series hosted by Crisis Text Line’s Chief Health Officer, Dr. Shairi Turner, MPH, and Global Expansion Director, Natalia Dayan, LMSW, featuring inspiring athletes such as Karl Anthony-Towns, Laurie Hernandez, and Olympian Raven Saunders.
With more than 500,000 downloads, the series sparked global dialogue on emotional well-being in athletics. Nike also commissioned a research sprint exploring the intersection of mental health and sport, reinforcing its commitment to supporting the whole athlete, mind and body.
With the support of Face the Fight, a national initiative led by USAA, Reach Resilience, and the Humana Foundation to prevent veteran suicide, Crisis Text Line is expanding access to mental health support for veterans, active-duty service members, and military families. Through the custom keyword and message “Text SERVICE or SERVICIO to 741741,” Face the Fight connects members of the military community to 24/7, confidential support.
To deepen understanding and impact, Crisis Text Line will produce Research Insight Reports and military-specific resource guides exploring key topics in military mental health. Using a multi-platform awareness campaign, Crisis Text Line provides text-based mental health support and crisis intervention in English and Spanish throughout the U.S., ensuring that lifesaving resources reach those who need them most within the military community.
MLB is helping to increase mental health awareness and support by partnering with Crisis Text Line. The message “Text MLB to 741741” is prominently displayed in stadiums and featured in broadcast graphics, amplifying access to mental health resources nationwide. MLB additionally extends this initiative to the next generation through mental health workshops benefiting youth and their families, further expanding the reach of critical mental health support across all levels of the game.
Through its MLB Together initiative, MLB produced mental health awareness videos sharing the powerful message that “we are all in this together”. Each video concludes by directing viewers to Crisis Text Line as a resource for support.
Through Microsoft Xbox’s powerful “Never Fight Alone” campaign, Gears of War is making a lasting impact on mental health awareness and suicide prevention in the gaming community.
Co-branded merchandise and game sales have raised vital funds for Crisis Text Line’s life-saving crisis intervention services. The campaign has united gamers around the message that no one has to face their struggles alone.
How to Get Involved #
Join the Mental Health Movement
There’s no single way to be part of this life-saving movement. We recognize every company has unique people, platforms, and purpose. Whether you’re looking to mobilize employees, create customer-facing campaigns, fund innovation, or advance equity in mental health support, there’s a way to align your company’s goals with our mission.
Philanthropic Investments #
Support the core operations that make our work possible.
Your investment provides flexible, unrestricted support that sustains the day-to-day infrastructure behind our mission: staff, systems, technology, and operations. This essential funding keeps our organization strong, responsive, and ready to meet community needs 24/7, today and for the long term.
Innovation Partnerships #
Co-create new pathways for mental health equity and access.
Partner with us to pioneer solutions that push the boundaries of how mental health support is delivered. From data-informed research to new digital access points, these collaborations lead the movement toward a more inclusive and equitable mental health ecosystem.
Cause Marketing Campaigns #
Reach your audiences while driving impact together.
Elevate your brand by aligning with a cause that matters. Through co-branded campaigns, customer giving, and awareness activations, we work with partners to inspire collective action and bring mental health support to more people, everywhere.
Employee Engagement #
Activate your teams through volunteerism, awareness, and giving.
Empower your employees to be part of a global movement for mental health by engaging them in meaningful opportunities, like volunteer shifts, awareness events, or peer giving campaigns, that connect their purpose to real impact in the lives of people in crisis.
Additional Partners #
Our movement is powered by a growing network of corporate leaders who recognize that mental health support is not just a benefit—it’s a responsibility. Together, we are building a world where mental health access is available to everyone, everywhere, and 24/7.
Partnership at Crisis Text Line is more than collaboration. It’s a commitment to lead in a global movement for mental health. When you join, you’re not just funding support, you’re reshaping what’s possible for millions of people who reach out in their darkest moments.
